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European Financial Management & Marketing Association EFMA

Dates:
November 24-25, 2011
Description:
EFMA Conference "Sales management" - European Financial Management & Marketing Association
Location:
Barcelona, Hotel Rey Juan Carlos I, Spain
Subject:
Achieving sales targets remains a key challenge for European banks. However, there have been some unprecedented developments within the financial services sector over the last year. These have led to a considerable change in customer, market and regulatory attitudes in relation to how banks sell their products and services. The conference will therefore focus on the development of new sales approaches, with a particular emphasis on ??needs-based selling??. This is in tune with European regulations that seek to ensure that customers are only sold products that meet their specific needs. Other sessions will cover the following topics: - Personnel incentives: sales reward and motivation systems - Sales organization performance: recruiting, training and developing staff - Sales process management: balancing sales and service needs [gem?_?? den Informationen des Anbieters - according to site editor's information]
Notes:
JEL Code:
G
Sponsor:
URL:
http://www.efma.com/index.php/networking/conferences_past/overview/EN/2/53/1-C6U5O

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