RFE: Conference Listings
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European Financial Management & Marketing Association EFMA
- June 21-22, 2012
- International Conference "Banking on Innovation" - European Financial Management & Marketing Association
- Barcelona, CaixaForum Barcelona, Spain
- The conference programme gives banks a forum for presenting and discussing their innovative ideas and learning from their peers. It will also include presentations from other retail sectors. This year??s inaugural event will cover a range of topics, including:Innovation- Within the corporate culture. Incorporating innovation as part of the organisation??s DNA. How is the innovation process organised within the bank?- Within channels. Integrating innovation within existing channels. Exploiting new channels.- Within the customer experience. Using innovation to create the ??wow?? effect. Maximising the use of social media. Establishing roles and responsibilities and a good support team.Related strategies- Communication. How does the institution communicate its innovation so that it can win market share?- The bottom line. Establishing an innovation budget. Leveraging innovation to improve pricing and profit margins.- Monitoring and control. Measuring the return on investment. [gem?_?? den Informationen des Anbieters - according to site editor's information]
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