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European Institute for Advanced Studies in Management EIASM

Dates:
December 01-05, 2014
Description:
EDEN DOCTORAL SEMINAR ON CONSUMER RESEARCH
Location:
Brussels, NH Atlanta Hotel, Belgium
Subject:
The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of consumer research: self-control, social identity, consumer decision making, and consumer culture theory. [gem?_?? den Informationen des Anbieters - according to site editor's information]
Notes:
JEL Code:
D
Sponsor:
URL:
http://www.eiasm.org/frontoffice/eden_announcement.asp?event_id=1048

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