RFE: Conference Listings
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University of Lausanne
- October 13-15, 2011
- Conference "Religions as Brands" The Marketization of Religion and Spirituality
- Lausanne, University of Lausanne, Switzerland
- Topics:- The branding of religions: How do religions and religious institutions try to brand themselves?- Positive and negative public images of religions and their effects- Religion and marketing Communication, media and the promotion of religions- Effects of religious branding and marketing on conversion and switching- Religious institutions (congregations, denominations, organizations) as suppliers of religion and spirituality- Religious institutions as competitors on the market of religions- The influence of state regulation on religious branding and marketing- Consumer behavior for religion: Beliefs, norms, values, participation and commitment- Consumer loyalty and switching in the religious market- Giving and the market of religions: Religious giving, philanthropy, and church finances- Substitutability, complementarity, and competition between secular and religious goods- Religion and spirituality as determinants of consumer behavior- Social networks and social/spiritual/religious capital[gem?_?? den Informationen des Anbieters - according to site editor's information]
- JEL Code: