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European Marketing Academy EMAC; Competence Center for Central and Eastern Europe at Vienna University of Economics and Business WU, Vienna; Department of Marketing at Vienna University of Economics and Business WU, Vienna

Dates:
September 16-18, 2015
Description:
6th EMAC Regional Conference 2015 - European Marketing Academy
Location:
Vienna, Vienna University of Economics and Business (WU Vienna), Teaching Center (TC), Welthandelsplatz 1,, Austria
Subject:
The Conference Theme: "Convergence and Divergence in the New Europe: Marketing Challenges and Issues" We invite papers dealing with marketing issues in the transitional markets of the New Europe. This includes papers on marketing management, strategic marketing, buying behaviour, the marketing-mix, marketing organisation, B-2-B marketing, marketing and the environment and marketing and corporate social responsibility. [gem?_?? den Informationen des Anbieters - according to site editor's information]
Notes:
JEL Code:
M
Sponsor:
URL:
http://www.wu.ac.at/cee/emacregional/en/

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