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ASR - Association for Consumer Research

Dates:
July 12-15, 2006
Description:
AMS/KAMS Cultural Perspectives in Marketing Conference
Location:
Seoul, Korea (South)
Subject:
Multiculturism continues to be a vital aspect of global marketing that affects consumers and businesses around the world. The theme of this year??s conference is, ??The Dynamic Nature of Cultural Perspectives in Marketing.?? This theme emphasizes the need for educators and business leaders to recognize, appreciate, and understand the significance of different cultures and cross-cultural business practices, as they affect both domestic and multinational marketing strategies. The 2006 AMS/KAMS Cultural Perspectives in Marketing Conference offers outstanding opportunities for business leaders and academics to share their insights and learn from the research finding and experiences of others. The program chairs welcome participation from all cultures and parts of the world. We look forward to a stimulating and interactive conference. [gem?_?? den Informationen des Anbieters - according to site editor's information]
Notes:
JEL Code:
Z
Sponsor:
URL:
http://www.acrwebsite.org/topic.asp?artid=289

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