RFE: Conference Listings
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Specialized Committee of Enterprise Strategy of Chinese Association for Development Strategy;Business School of Nankai University;Business School of Central University of Finance and Economics
- December 11-12, 2010
- Third Conference on Strategy and Marketing 2010
- Beijing, China
- Topics:1. Strategy (New Theory, Method, Technology of Strategy; Strategic Management Tools and Application Analysis; Strategic Risk Management; Global Strategy and Local Risk; Strategic Leadership; Regional Economic Strategy and Sustainable Development; Traditional Chinese Thought and Strategic Management;Strategic Management under the Global Economic Crisis; Internet and Strategic Management; Research on the Strategic Management of Nonprofit Organizations;Strategic Management Practices) 2．Marketing (Marketing Models and Case Analysis; Research on Consumer Behavior, Customer Satisfaction Model and Customer Loyalty; Marketing Channel Development, Design and Management; Strategies on Product Brand, Package, Retail, Pricing, Distribution and Promotion; Integrated Marketing Communications; Marketing Innovation; Theory of Marketing Aesthetics;Marketing Ethics and Social Responsibilit; Internet and Marketing; Marketing Management of Nonprofit Organizations; Research on Development Trends and Hot Subjects of Marketing; International Marketing) [gem?_?? den Informationen des Anbieters - according to site editor's information]
- JEL Code: