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University of South Australia Business School; Ehrenberg-Bass Institute for Marketing Science

Dates:
February 16-19, 2016
Description:
9th Academy of Wine Business Research Conference 2016
Location:
Adelaide, South Australia, University of South Australia, City West Campus, Australia
Subject:
Topics: Business and marketing strategies; Case studies; Communication and media; Consumer preferences and wine buying behaviour; Sensory preferences of consumers; Distribution channels, retailing; E-commerce; Emerging markets; Entrepreneurship and family business; Financing and accounting; Gastronomy; Geographic Indications; Human resources; Innovation in wine marketing; New research methods; Product development; Relationship management; Sales management; Social Media and other online platforms; Terroir and wine business; Wine business education; Wine economics; Wine law and regulatory issues; Wine tourism; World's wine markets. [gem?_?? den Informationen des Anbieters - according to site editor's information]
Notes:
JEL Code:
M
Sponsor:
URL:
http://www.unisa.edu.au/Business/School/Events/awbr2016/

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