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Portuguese Institute of Marketing Management; Portuguese Journal of Marketing

Dates:
April 07-07, 2011
Description:
IPAM Porto Conference on Kids Marketing "Kids Marketing ??? Trends on Children Consumer Behaviour and Marketing to Kids"
Location:
Porto, Portugal
Subject:
We invite both theoretical and empirical papers that predominantly, though not exclusively, reflect some of the following issues: - Child Obesity and other Food and Beverages related diseases and what is the role of marketers on the well being of children. - Digital Marketing targeted at kids and the evaluation of these new media. - Marketing in schools and the evaluation of these strategies in terms of short and long term impact on children and on brands. - Marketing of NGO??s whose target is children and strategies to change behaviours on children and families. [gem?_?? den Informationen des Anbieters - according to site editor's information]
Notes:
JEL Code:
M
Sponsor:
URL:
http://www.rpm.pt/KidsMarketing2011.pdf

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