RFE: Conference Listings
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University of Strathclyde;IMP Group
- August 30-September 03, 2011
- 27th Industrial Marketing & Purchasing Conference IMP 2011
- Glasgow, Strathclyde University campus, United Kingdom
- The annual IMP Conference is the largest international gathering of researchers and instructors in the field of business marketing and purchasing, drawing participants from Europe, the Americas, Asia, Australia and New Zealand. The conference tracks will deal with both traditional IMP research themes as well as topics of strong current interest such as sustainable development, environmental issues and the impact of developments in information technology on business activity.Conference Specially Themed Tracks:1. CSR in purchasing and business networks2. Effective Sales Management and Sales Leadership for uncertain economic times3. Supply chain Management: current challenges, future trends4. Relationships and Networks in Radical Innovation5. Customer attractiveness, supplier satisfaction and preferred customer benefits6. Relationship Ending7. Industrial Branding8. B2B Marketing and Social Media9. Best Value Procurement10. Sustainability and Integrity in Business Markets[gem?_?? den Informationen des Anbieters - according to site editor's information]
- JEL Code: