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EDEN - EIASM??s Doctoral Education Network (European Institute for Advanced Studies Management EIASM)

Dates:
June 14-19, 2009
Description:
EDEN DOCTORAL SEMINAR ON RESEARCH METHODS IN MARKETING
Location:
Brussels, EIASM, Belgium
Subject:
Topics addressed in the seminar are: - Confirmatory factor analysis - Structural equation modeling with latent variables - Evaluating structural equation models - Special topics in structural equation modeling - Introduction to measurement theory - Construction of marketing measurement instruments I: Reflective Scales - Discussion of marketing applications of measurement instrument development: Reflective Scales -Construction of marketing measurement instruments II: Formative Indices - Discussion of marketing applications of measurement instrument development: Formative Indices - Roles of third variables: mediator, moderator, suppressor, etc. - Hierarchical linear models - Latent class analysis [gem?_?? den Informationen des Anbieters - according to site editor's information]
Notes:
JEL Code:
M
Sponsor:
URL:
http://www.eiasm.org/frontoffice/eden_announcement.asp?event_id=633

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