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European Institute for Advanced Studies in Management EIASM

Dates:
November 30, 2015-December 04, 2915
Description:
EDEN DOCTORAL SEMINAR ON CONSUMER RESEARCH
Location:
Brussels, Belgium
Subject:
The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of consumer research: self-control, social identity, consumer decision making, and consumer culture theory. The course asks for quite some active involvement: you will be divided in research teams for several assignments. With your team you will discuss and critique research papers, develop and present research ideas, and learn about the review process. The faculty will provide guidance, comments, and help you on the way with some classroom presentations to get you started in each of the covered fields. [gem?_?? den Informationen des Anbieters - according to site editor's information]
Notes:
JEL Code:
M
Sponsor:
URL:
http://www.eiasm.org/frontoffice/eden_announcement.asp?event_id=1147

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