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Gottlieb Duttweiler Institut

Dates:
June 04-04, 2008
Description:
5th European Marketing and Sales Conference "Authenticity ?? Taking genuine Products to New Markets"
Location:
Hotel Sedartis, Thalwil, Zurich, Switzerland
Subject:
Back to essentials! Authenticity is the value that today's customers want. For years, products and services have been loaded with emotions and marketed as narratives. Their basic attributes ?? the qualities that make them what they are ?? have been neglected. Now customers have had enough. They want quality rather than quantity, sustainability rather than short-termism, reality rather than appearances. Meaningful profits await companies that understand this new need. [gem?_?? den Informationen des Anbieters - according to site editor's information]
Notes:
JEL Code:
M
Sponsor:
URL:
http://www.gdi.ch/de

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