RFE: Conference Listings
This service is a joint project of RFE and EconBiz.
ICN Business School Nancy-Metz;Aarhus School of Business, ASB Centre for Corporate Communications
- March 25-26, 2010
- 5th International Research Days on Marketing Communications
- Nancy, France
- Conference Theme: ?? BELOW THE LINE ?? CommunicationsTopics: Non traditional marketing communications, event communication, sponsorship, patronage, lobbying, rumors, product placement, buzz marketing, publicrelations.Contributions should focus on non-traditional marketing communications such as event communication, sponsorship, patronage, lobbying, product placement, buzz marketing, public relations, etc or on the link/integration between??below the line?? instruments and advertising.They may concern any stage of the communication process: objectives, budgeting, planning, strategy, execution, control, etc.Contributions such as experiments, field studies, case studies and state-of-the-art reviews are welcome.[gem?_?? den Informationen des Anbieters - according to site editor's information]
- JEL Code: