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European Financial Management & Marketing Association EFMA

Dates:
November 03-04, 2011
Description:
EFMA Conference "Loyalty, customer retention and communication" - European Financial Management & Marketing Association
Location:
Paris, Hotel Lutetia, France
Subject:
This year, therefore, the conference will focus on four key themes - New approaches to customer retention: an exploration of the effectiveness of the latest loyalty schemes; - New approaches to customer communication: engaging customers in real dialogue, using social networking sites and other new methods; - The future role of marketing: enhancing the value that marketing can add to the relationship; - The cost of customer retention: different relationship and channel pricing approaches; deciding how much to spend on retention. [gem?_?? den Informationen des Anbieters - according to site editor's information]
Notes:
JEL Code:
M
Sponsor:
URL:
http://www.efma.com/index.php/networking/conferences_past/overview/EN/2/53/1-CK1F2

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