RFE: Conference Listings
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European Financial Management & Marketing Association EFMA
- November 03-04, 2011
- EFMA Conference "Loyalty, customer retention and communication" - European Financial Management & Marketing Association
- Paris, Hotel Lutetia, France
- This year, therefore, the conference will focus on four key themes- New approaches to customer retention: an exploration of the effectiveness of the latest loyalty schemes;- New approaches to customer communication: engaging customers in real dialogue, using social networking sites and other new methods;- The future role of marketing: enhancing the value that marketing can add to the relationship;- The cost of customer retention: different relationship and channel pricing approaches; deciding how much to spend on retention. [gem?_?? den Informationen des Anbieters - according to site editor's information]
- JEL Code: