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Faculty of Business and Accountancy, University of Malaya, Malaysia

Dates:
November 29-30, 2010
Description:
1st International Conference on Islamic Marketing and Branding ICIMB 2010
Location:
Kuala Lumpur, Best Western Premier Seri Pacific Hotel, Malaysia
Subject:
The two-day conference will bring together a panel of practitioners and scholarly experts in the area of Islamic marketing and branding to share their knowledge and experiences with fellow academics and practitioners. Topics: - Islamic marketing - Consumer buying behaviour in Islamic context - Muslim consumers: consumer profiling and segmentation in the Islamic marketing context - Islamic marketing mix: product, pricing, distribution and marketing communication in Islam - Advertising and promotion in Islam - Marketing of Islamic banking and financial services - Halal market - Marketing of Islamic fashion and clothing - Islamic tourism - Islam and Globalization - Islamic branding, identity, image and reputation - Islamic business ethics - Best practice in Islamic marketing and branding - Other Islamic marketing, management and branding topics [gem?_?? den Informationen des Anbieters - according to site editor's information]
Notes:
JEL Code:
M
Sponsor:
URL:
http://icimb.um.edu.my

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