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Korean Academy of Marketing Science; Shanghai Jiao Tong University, Yonsei University; China Marketing Academy; Marketing Committee of China Management Association

Dates:
March 20-23, 2008
Description:
2008 Global Marketing Conference at Shanghai "Marketing in The Dynamic Global World"
Location:
Shanghai Jiaotong University, Shanghai , China
Subject:
Dynamic multiculturism continues to be a vital aspect of global marketing that affects consumers and businesses around the world. The theme of this year??s conference is, ??Marketing in The Dynamic Global World.?? This theme emphasizes the need for educators and business leaders to recognize, appreciate, and understand the significance of marketing in the dynamic global world including different cultures and cross-cultural business practices, as they affect both domestic and multinational marketing strategies. [gem?_?? den Informationen des Anbieters - according to site editor's information]
Notes:
JEL Code:
M
Sponsor:
URL:
http://www.kamsconference.org

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