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European Institute for Advanced Studies in Management EIASM

Dates:
August 25-29, 2014
Description:
EDEN DOCTORAL SEMINAR ON BUILDING MODELS FOR MARKETING DECISIONS
Location:
Groningen, Netherlands
Subject:
The seminar is intended for Ph.D. students and young scholars interested in the implementation of rigorous methods and techniques in marketing. Students and scholars participating at the seminar - will be introduced to the model building process and be exposed to its most important steps, including specification, estimation, hypothesis testing and validation; - will be trained in designing and testing descriptive, predictive and normative models; - will be presented real case illustrations of the Marketing Science approach, all borrowed from the faculty??s most recent field experience; will be exposed to time series analysis. [gem?_?? den Informationen des Anbieters - according to site editor's information]
Notes:
JEL Code:
M
Sponsor:
URL:
http://www.eiasm.org/frontoffice/eden_announcement.asp?event_id=1045

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