RFE: Conference Listings
This service is joint project of RFE and EconBiz.
- School of Business, Sun Yat-sen University, Guangzhou; China Faculty of Business, Lingnan University, Hong Kong
| Dates: | August 19-20, 2011 |
| Description: | 2011 Annual Conference of China Marketing Science |
| Location: | Guangzhou, Guangdong, Sun Yat-sen University, China |
| Subject: | We welcome conceptual, theoretical and empirical papers, using qualitative and/or quantitative methodologies. Topics: 1. Marketing Strategy and Marketing Management 2. Consumer Psychology and Behavior 3. International Marketing and Cross-cultural Marketing 4. Product and Brand Management 5. Advertisement and Communication 6. Channel Management 7. Service Marketing and E-Marketing 8. Research Methods and Analytics [gemÌ_ÌÙ den Informationen des Anbieters - according to site editor's information] |
| JEL Code: | M |
| URL: | http://www.ln.edu.hk/mkt/JMS2011/index.html |