RFE: Conference Listings
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Academy of Marketing;University of Southampton??s School of Management
- July 02-06, 2012
- Academy of Marketing Conference 2012 "Marketing: catching the technology wave"
- Southampton, United Kingdom
- Marketing activities play a central role in delivering value to both customers and shareholders and it is evident that digital technology plays a significant part in this; data and its analysis provides the platform for strategic marketing decisions; digital communications enables and enhances the co-creation of value, brands and building relationships. So where are the conceptual models that fit this reality? Where is the academic research that makes sense of this digital tidal wave? [gem?_?? den Informationen des Anbieters - according to site editor's information]
- JEL Code: