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European Institute for Advanced Studies in Management (EIASM)

Dates:
November 20-21, 2008
Description:
5TH RESEARCH CONFERENCE ON RELATIONSHIP MARKETING AND CRM
Location:
Brussels, "Fondation Universitaire", Belgium
Subject:
Topics: ?? RM and CRM through the lens of service-dominant logic ?? Macromarketing aspects of RM and CRM ?? Construction and Co-Creation in Relationships ?? Integrating multiple stakeholder perspectives ?? Value and value propositions from multiple stakeholder perspectives ?? New qualitative or quantitative methods in RM and CRM ?? Relationships with whom or what ?? Relationship communication ?? Relationship dynamics ?? Relationship profitability [gem?_?? den Informationen des Anbieters - according to site editor's information]
Notes:
JEL Code:
M
Sponsor:
URL:
http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=607

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