RFE: Conference Listings
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- European Institute for Advanced Studies in Management (EIASM)
|Dates:||November 20-21, 2008|
|Description:||5TH RESEARCH CONFERENCE ON RELATIONSHIP MARKETING AND CRM|
|Location:||Brussels, "Fondation Universitaire", Belgium|
|Subject:||Topics: å¥ RM and CRM through the lens of service-dominant logic å¥ Macromarketing aspects of RM and CRM å¥ Construction and Co-Creation in Relationships å¥ Integrating multiple stakeholder perspectives å¥ Value and value propositions from multiple stakeholder perspectives å¥ New qualitative or quantitative methods in RM and CRM å¥ Relationships with whom or what å¥ Relationship communication å¥ Relationship dynamics å¥ Relationship profitability [gemÌ_ÌÙ den Informationen des Anbieters - according to site editor's information]|